Version française- Services
Fields
- Moderation of discussion and focus groups, creative workshops
- Performing in-depth individual interviews, face-to-face and by telephone
- Design of moderator guides, questionnaires
- Synthesis and analysis report writing, final recommendations
- Presentation to client
- Project management, field logistics
Types of Research
Products, services:
Product positioning research, concepts research,
brands research,
packaging research, prototype testing, brainstorming
Competitive Environment:
Customer satisfaction research, benchmarking,
image and notoriety research
Sales, distribution:
Internal monitoring, evaluation of sales network
Advertising, communication:
Pre and post advertising tests and information campaigns
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