Phone: (+33) 426 188 294 | Mobile: (+33) 672 722 884
p.bourgeais@etude-qualitative.com

Types of Research

PRODUCTS, SERVICES

Product positioning research, concepts research, brands research,packaging research, prototype testing, clients expectations, uses & attitudes, brainstorming

COMPETITIVE ENVIRONMENT

Customer satisfaction research, benchmarking, image and notoriety research

SALES, DISTRIBUTION

Internal monitoring, evaluation of sales network

ADVERTISING, COMMUNICATION

Pre and post advertising tests and information campaigns

mikado

 

Skills Areas

PREREQUISITE

The quality of my mission is based on accurate briefings as to the research objectives and stakes, within the client context and environment

REFLECTION PHASE

My multi-skills (Business to Consumer, Business to Business, Health), as well as my wide experience of research in various sectors, can be used for the construction of an adapted methodology.

FIELD PHASE

Mastery of interview techniques, moderation and creativity with all types of public (consumers, company directors and executives, officials, opinion leaders, medical professionals...). My listening and psychology skills inspire confidence in participants and enable me to analyse their motivations, both expressed and unexpressed. Willing to travel all over France, I offer the reactivity and flexibility of a freelancer.

ANALYSIS AND RESTITUTION PHASE

I firmly believe in the importance of writing clear and concise analysis and synthesis reports, in order to provide your client with concrete, operational recommendations.